Agustien, Farah Dinafa (2024) Strategi Pengembangan Usaha Warung Pedesan Di Kecamatan Sumbersari Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
Warung Pedesan is one of the restaurants in Jember Regency that sells various processed foods with spicy flavors that require business development. The research objectives are: (1) Identify the strengths, weaknesses, opportunities, and threats in the business development strategy of Warung Pedesan in Sumbersari District, Jember Regency, (2) Formulate and analyze alternative strategies that are appropriate in the business development strategy of Warung Pedesan in Sumbersari District, Jember Regency, (3) Determine the priority of the right strategy to be applied in the business development strategy of Warung Pedesan in Sumbersari District, Jember Regency. This research uses SWOT matrix analysis method, and QSPM matrix. Based on SWOT analysis, 14 alternative business development strategies were obtained. The alternative strategies obtained were then analyzed with QSPM which resulted in the priority strategy of maintaining affordable product selling prices with easily available raw materials to increase consumer purchasing power from within and outside Jember with demand and broad market segmentation by utilizing the development of information technology with the highest attractiveness value of 5.571.
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Strategi, Pengembangan Usaha, Warung Pedesan, SWOT, QSPM | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 574 - Pemasaran 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 576 - Manajemen Industri |
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| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Farah Dinafa Agustien | ||||||
| Date Deposited: | 02 Aug 2024 03:07 | ||||||
| Last Modified: | 02 Aug 2024 03:08 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/35917 |
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