Safitri, Silvia (2023) STRATEGI PEMASARAN ROKOK KRETEK“SEMAR MANTHOEL” PRODUK PR. YASIN JAYA ABADI DI KABUPATEN JEMBER. Undergraduate thesis, Politeknik Negeri Jember.
![[img]](https://sipora.polije.ac.id/style/images/fileicons/text.png) |
Text (Abstract)
Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (86kB) |
|
Text (BAB 1 PENDAHULUAN)
BAB 1 PENDAHULUAN.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (127kB) |
|
Text (Daftar Pustaka)
Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (121kB) |
|
Text (Tugas Akhir Full Test)
Laporan Lengkap_D41222279.pdf - Submitted Version Restricted to Registered users only Download (1MB) | Request a copy |
Abstract
PR. Yasin Jaya Abadi is a business that operates in the field of cigarette production in the Jember district. PR. Yasin Jaya Abadi is developing well but is still constrained by several problems such as fluctuating sales, the emergence of many competitors, and marketing that is still simple. This study aims to: (1) Analyze internal and external factors that become strengths, weakness, opportunities, and threats in the Yasin Jaya Abadi Cigarette Factory, Sukowono District, Jember Regency, (2) Formulate alternative strategies that can be applied in the Yasin Jaya Abadi Cigarette Factory Sukowono District, Jember Regency, (3) Determine the right priority strategies to be used by the Yasin Jaya Abadi Cigarette Factory, Sukowono District, Jember Regency. This research uses IFE Matrix analysis, EFE Matrix, IE Matrix, SWOT Matrix analysis, and QSPM Matrix analysis. The results of this study indicate PR. Yasin Jaya Abadi is in cell IV, namely in the position of growth and development. Based on the 7 alternative strategies, a priority strategy with an attractiveness value (TAS) is obtained that increases product characteristics with a strategic location for a broad market share.
| Item Type: | Thesis (Undergraduate) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||
| Uncontrolled Keywords: | Marketing Strategy, Cigarette, SWOT, QSPM | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 574 - Pemasaran 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 576 - Manajemen Industri |
||||||
| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Silvia Safitri | ||||||
| Date Deposited: | 19 Jan 2024 06:18 | ||||||
| Last Modified: | 19 Jan 2024 06:18 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/29635 |
Actions (login required)
 |
View Item |
