Amarawati, Bonny Rose (2023) Pengaruh Citra Merek, Harga, Kualitas Produk Terhadap Loyalitas Konsumen Pada C’bezt Fried Chicken Cabang Jl Kalimantan Jember. Undergraduate thesis, Politeknik Negeri Jember.
![[img]](https://sipora.polije.ac.id/style/images/fileicons/text.png) |
Text (Abstract)
Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (24kB) |
|
Text (Bab 1 Pendahuluan)
Bab 1.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (97kB) |
|
Text (Daftar Pustaka)
Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (89kB) |
|
Text (Laporan Lengkap)
Laporan Lengkap.pdf Restricted to Registered users only Download (1MB) | Request a copy |
Abstract
This research was motivated by the large number of franchise companies with similar main products, namely fried chicken which stood in Jember. This study aims to determine and analyze the influence of brand image, price and product quality on consumer loyalty at C'Bezt Fried Chicken Branch Jl. Kalimantan Jember. The population in this study was all consumers of C'Bezt Fried Chicken Branch Jl. Kalimantan Jember with a sample of 40 respondents. The analytical tool used in this study is multiple linear regression analysis with the help of SPSS Statistic 21. The results of this study are simultaneously the variables of brand image (X1), price (X2) and product quality (X3) have a significant effect on consumer loyalty at C'Bezt Fried Chicken Branch Jl. Kalimantan Jember. Partially, brand image variables (X1) and price (X2) have a significant effect on consumer loyalty at C'Bezt Fried Chicken Branch Jl. Kalimantan while product quality variables (X3) have an insignificant effect on consumer loyalty at C'Bezt Fried Chciken Branch Jl. Kalimantan Jember. The independent variable that has the most dominant influence on consumer loyalty at C'bezt Fried Chicken Branch Jl. Kalimantan Jember is the Price variable (X2).
| Item Type: | Thesis (Undergraduate) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||
| Uncontrolled Keywords: | Brand Image, Price, Product Quality and Consumer Loyalty | ||||||
| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 576 - Manajemen Industri | ||||||
| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Bonny Rose Amarawati | ||||||
| Date Deposited: | 27 Jul 2023 03:55 | ||||||
| Last Modified: | 27 Jul 2023 03:57 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/26352 |
Actions (login required)
 |
View Item |
