Herbal Plant Farming Development Strategy

Eliyatiningsih, Eliyatiningsih and Erdiansyah, Iqbal and Sari, Vega Kartika and Nurahmanto, Dwi (2023) Herbal Plant Farming Development Strategy. Herbal Plant Farming Development Strategy, 16 (1). pp. 13-26. ISSN 2615-6628

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The demand for herbal plants has increased significantly in the last few years, especially during the covid 19 pandemic. People believe that herbal products have savors to maintain body immunity. The purpose of this study was to analyze internal factors (strengths and weaknesses) and external factors (opportunities and threats), formulate policies, and identify priority strategies that can be applied by farmers in developing herbal farming. This research had conducted in Pace Village, Silo District, Jember Regency, from August to November 2021. The analysis used internal and external factors analysis, SWOT matrix, and QSPM analysis to determine priority strategies. The internal and external factor analysis showed that herbal plant farming was in Region V with defend and maintain position. Based on the SWOT matrix, eight strategies had earned to develop a herbal business. Based on the QSPM analysis, the key strategy was to increase farmers' knowledge regarding the prospects and marketing of herbal plants, with a total value of 8.365

Item Type: Article
AuthorEliyatiningsih, Eliyatiningsih0009128404
AuthorErdiansyah, Iqbal0023018707
AuthorSari, Vega Kartika0010038803
AuthorNurahmanto, Dwi0024018401
Subjects: 140 - Rumpun Ilmu Tanaman > 180 - Ilmu Sosiologi Pertanian > 181 - Sosial Ekonomi Pertanian
140 - Rumpun Ilmu Tanaman > 180 - Ilmu Sosiologi Pertanian > 183 - Ekonomi Pertanian
140 - Rumpun Ilmu Tanaman > 180 - Ilmu Sosiologi Pertanian > 185 - Agribisnis
Divisions: Jurusan Produksi Pertanian > Prodi D3 Produksi Tanaman Hortikultura > Publikasi
Depositing User: Eliyatiningsih Eliyatiningsih
Date Deposited: 29 Mar 2023 02:52
Last Modified: 29 Mar 2023 02:52
URI: https://sipora.polije.ac.id/id/eprint/21347

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