Herbal Plant Farming Development Strategy
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Published
Feb 27, 2023
Main Article Content
Abstract
The demand for herbal plants has increased significantly
in the last few years, especially during the covid 19
pandemic. People believe that herbal products have savors
to maintain body immunity. The purpose of this study was
to analyze internal factors (strengths and weaknesses) and
external factors (opportunities and threats), formulate
policies, and identify priority strategies that can be applied
by farmers in developing herbal farming. This research
had conducted in Pace Village, Silo District, Jember
Regency, from August to November 2021. The analysis
used internal and external factors analysis, SWOT matrix,
and QSPM analysis to determine priority strategies. The
internal and external factor analysis showed that herbal
plant farming was in Region V with defend and maintain
position. Based on the SWOT matrix, eight strategies had
earned to develop a herbal business. Based on the QSPM
analysis, the key strategy was to increase farmers'
knowledge regarding the prospects and marketing of
herbal plants, with a total value of 8.365
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How to Cite
ELIYATININGSIH, Eliyatiningsih et al.
Herbal Plant Farming Development Strategy.
SOCA: Jurnal Sosial Ekonomi Pertanian, [S.l.], v. 17, n. 1, p. 13 - 26, feb. 2023.
ISSN 2615-6628.
Available at: <https://ojs.unud.ac.id/index.php/soca/article/view/83699>. Date accessed: 28 mar. 2023.
doi: https://doi.org/10.24843/SOCA.2023.v17.i01.p02.
Section
Articles
References
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Nwafor, I., Nwafor, C., & Manduna, I. (2021). Constraints to cultivation of medicinal plants by smallholder farmers in South Africa. Horticulturae, 7(12), 1–15. https://doi.org/10.3390/horticulturae7120531
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Sunarya, Y., Nuraini, C., & A’yunin, N. A. Q. (2021). Strategi Pengembangan Dan Keberlanjutan Usahatani Aren Melalui Penguatan Jiwa Kewirausahaan Di Salawu Kabupaten Tasikmalaya. JURNAL AGRICA, 14(1), 91–103. https://doi.org/10.31289/agrica.v14i1.4504
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Abu, I., Sultan, M., & Putra, E. R. (2021). Usaha Herbal Dan Jamu Sehat Basamo Samarinda Di Tengah Badai Pandemi Covid-19. Berkala Akuntansi Dan Keuangan Indonesia Edisi Spesial, 34–53. https://doi.org/10.20473/baki.v6ix.26318
Anisah, A., & Hayati, M. (2017). Pengambilan Keputusan Petani untuk Tetap Berusahatani Cabe Jamu di Kecamatan Bluto, Sumenep. AGRARIS: Journal of Agribusiness and Rural Development Research, 3(2). https://doi.org/10.18196/agr.3251
BPS Kabupaten Jember. (2021). Kabupaten Jember dalam Angka 2020. In Kabupaten Jember dalam Angka 2020 (p. 550). Jember: BPS Kabupaten Jember.
Choirunisa, Z., Santoso, Siswanto, I., & Ekowati, T. (2021). The Strategy of Dairy Goat Business Development. SOCA: Jurnal Sosial Ekonomi Pertanian, 15(3), 495–505. https://doi.org/10.24843/SOCA.2021.v15.i03.p07
Erdiansyah, I., Eliyatiningsih, E., Nurahmanto, D., & Sari, V. K. (2020). Pembibitan Tanaman Herbal di Desa Pace Kecamatan Silo Kabupaten Jember guna Menuju Desa Sentra Herbal. Selaparang; Jurnal Pengabdian Masyarakat Berkelanjutan, 4(1), 264–267. https://doi.org/DOI: https://doi.org/10.31764/jpmb.v4i1.2869
Erdiansyah, I., Eliyatiningsih, E., Nurahmanto, D., & Sari, V. K. (2021). Diversifikasi Produk Olahan Tanaman Berkhasiat Obat guna Mendukung Terwujudnya Desa Sentra Herbal. Jurnal Masyarakat Mandiri, 5(5), 2770–2778. https://doi.org/10.31764/jmm.v5i5.5940
Farsani, T. N., Hossein, Z., & Maedeh, M. (2018). Food heritage and promoting herbal medicine-based niche tourism in Isfahan, Iran. Journal of Heritage Tourism, 13(1), 77–87. https://doi.org/10.1080/1743873X.2016.1263307
Gustiana, C., & Irwanto, I. (2017). Pengaruh Biaya Produksi, Pengalaman, Dan Keterampilan Terhadap Pendapatan Usahatani Kakao (Theobroma Cacao) Di Kecamatan Karang Baru Kabupaten Aceh Tamiang. Jurnal Penelitian Agrisamudra, 4(2), 67–76. https://doi.org/10.33059/jpas.v4i2.286
Jadid, N., Purwani, K. I., Nurhidayati, T., Navastara, A. M., Ermavitalini, D., Muslihatin, W., & Marsudi. (2020). Pengembangan Kebun Bibit Herbal Organik Sebagai Unit Pendukung Konsep Agrowidyawisata di Desa Oro-Oro Ombo, Kota Batu, Malang. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 1(2), 178–189. https://doi.org/https://doi.org/10.37339/jurpikat.v1i2.324 Info
Jairu, D., & Acharya, S. K. (2022). Herbal the Harvest : The Business Profitability and Ecological Sustenance in India. Indian Journal of Agriculture Business, 5(1), 47–50. https://doi.org/DOI: http://dx.doi.org/10.21088/ijab.2454.7964.5119.7
Kuswardhani, N., Rizky E P V S, M., & Alifah, D. E. (2021). Agroindustrial development strategy for herbal-cardamom coffee in Sumberjambe subdistrict, Jember district, East Java, Indonesia. IOP Conference Series: Earth and Environmental Science, 653(1). https://doi.org/10.1088/1755-1315/653/1/012151
Kwankhao, P., Indaratna, K., Anuratpanich, L., & Riewpaiboon, A. (2020). Assessing the outcomes of farmers on promoting herbal medicine use. Pharmaceutical Sciences Asia, 47(1), 43–50. https://doi.org/10.29090/psa.2020.01.018.0035
Mahanani, R. S., Hidayat, T., Wardati, I., Galushasti, A., & Wiyono, L. C. (2021). Local economic development strategies to increase economic growth in agrotourism areas. Turyzm/Tourism, 31(2), 117–131. https://doi.org/10.18778/0867-5856.31.2.07
Murdayanti, M., Tarik Ibrahim, J., & Baroh, I. (2021). Farmer Empowerment Strategies Through Organic Vegetables Development. SOCA: Jurnal Sosial, Ekonomi Pertanian, 15(1), 108. https://doi.org/10.24843/soca.2021.v15.i01.p10
Nwafor, I., Nwafor, C., & Manduna, I. (2021). Constraints to cultivation of medicinal plants by smallholder farmers in South Africa. Horticulturae, 7(12), 1–15. https://doi.org/10.3390/horticulturae7120531
Othman, N. F., Ya’acob, M. E., Abdul-Rahim, A. S., Shahwahid Othman, M., Radzi, M. A. M., Hizam, H. Jaafar, H. Z. E. (2015). Embracing new agriculture commodity through integration of Java Tea as high Value Herbal crops in solar PV farms. Journal of Cleaner Production, 91(2015), 71–77. https://doi.org/10.1016/j.jclepro.2014.12.044
Perdani, M. S., Anggi, D., & Hasibuan, K. (2021). Analisis Informasi Tanaman Herbal melalui Media Sosial ditengah Masyarakat pada Pandemi Covid-19: Sebuah Tinjauan Literatur. Bencoolen Journal of Pharmacy, Vol. 2021, pp. 11–25. https://doi.org/https://doi.org/10.33369/bjp.v1i1.15589
Rinaldi, A., Stefanus, E., Sunaryanto, Tri, L., Nadapdap, & Johannes, H. (2019). Strategi Pengembangan Usaha Peternakan Babi Di Kecamatan Getasan Kabupaten Semarang. SOCA: Jurnal Sosial Ekonomi Pertanian, 13(2), 248. https://doi.org/10.24843/soca.2019.v13.i02.p08
Salim, M. A., & Siswanto, A. B. (2019). Analisis SWOT dengan Metode Kuesioner. Semarang: Pilar Nusantara.
Siahaan, D. J. (2021). Analisis Strategi Pemasaran Produk Minuman Herbal Daun Jati Belanda (Guazuma ulmifolia Lamk. ) ( Studi Kasus: Tanaman Obat Keluarga (TOGA) Mak Intan, Kecamatan Medan Marelan ) (Universitas Sumatera Utara). Universitas Sumatera Utara. Retrieved from https://repositori.usu.ac.id/bitstream/handle/123456789/42378/170304135.pdf?sequence=1&isAllowed=y
Sunarya, Y., Nuraini, C., & A’yunin, N. A. Q. (2021). Strategi Pengembangan Dan Keberlanjutan Usahatani Aren Melalui Penguatan Jiwa Kewirausahaan Di Salawu Kabupaten Tasikmalaya. JURNAL AGRICA, 14(1), 91–103. https://doi.org/10.31289/agrica.v14i1.4504
Theresia, V., Fariyanti, A., & Tinaprilla, N. (2016). Pengambilan Keputusan Petani Terhadap Penggunaan Benih Bawang Merah Lokal dan Impor di Kabupaten Cirebon, Jawa Barat. AGRARIS: Journal of Agribusiness and Rural Development Research, 2(1), 50–60. https://doi.org/10.18196/agr.2125
Utomo, W. P., Kurniawan, T., Fauzi, A., Wisudawati, T., Sulistyowati, E., & Saputro, W. A. (2021). Penentuan Strategi Pengembangan Agribisnis Jahe di Karesidenan Surakarta Pada Masa Pandemi Covid-19. In Jurnal Paradigma Agribisnis (Vol. 2021). https://doi.org/DOI : 10.33603/jpa.v3i2.4831
Waruwu, D., Made Diana Erfiani, N., Putu Darmawijaya, I., & Sri Endah Kurniawati, N. (2020). Pengembangan Tanaman Herbal Sebagai Destinasi Wisata di Desa Catur, Kintamani, Bali Development of Herbal Plants as a Tourist Destination in Catur Village. Jurnal Panrita Abdi, 4(1), 1–10. https://doi.org/https://doi.org/10.20956/pa.v4i1.7668