Herbal Plant Farming Development Strategy

Main Article Content

Eliyatiningsih Eliyatiningsih Iqbal Erdiansyah Vega Kartika Sari Dwi Nurahmanto

Abstract

The demand for herbal plants has increased significantly
in the last few years, especially during the covid 19
pandemic. People believe that herbal products have savors
to maintain body immunity. The purpose of this study was
to analyze internal factors (strengths and weaknesses) and
external factors (opportunities and threats), formulate
policies, and identify priority strategies that can be applied
by farmers in developing herbal farming. This research
had conducted in Pace Village, Silo District, Jember
Regency, from August to November 2021. The analysis
used internal and external factors analysis, SWOT matrix,
and QSPM analysis to determine priority strategies. The
internal and external factor analysis showed that herbal
plant farming was in Region V with defend and maintain
position. Based on the SWOT matrix, eight strategies had
earned to develop a herbal business. Based on the QSPM
analysis, the key strategy was to increase farmers'
knowledge regarding the prospects and marketing of
herbal plants, with a total value of 8.365

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How to Cite
ELIYATININGSIH, Eliyatiningsih et al. Herbal Plant Farming Development Strategy. SOCA: Jurnal Sosial Ekonomi Pertanian, [S.l.], v. 17, n. 1, p. 13 - 26, feb. 2023. ISSN 2615-6628. Available at: <https://ojs.unud.ac.id/index.php/soca/article/view/83699>. Date accessed: 28 mar. 2023. doi: https://doi.org/10.24843/SOCA.2023.v17.i01.p02.
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Articles

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