Making A Booklet As Promotional Media of Batik Dewi Sekartaji Gondangwetan Pasuruan

Hakim, Muhammad Lukman (2020) Making A Booklet As Promotional Media of Batik Dewi Sekartaji Gondangwetan Pasuruan. Diploma thesis, Politeknik Negeri Jember.

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Abstract

Making a Booklet as Promotional Media of Batik Dewi Sekartaji Gondangwetan. Muhammad Lukman Hakim, F31171632, 2020, Pages, English Study Program, Politeknik Negeri Jember, Nila Susanti, SS. M.Pd. ( Supervisor ) Dewi Sekartaji Batik is new home industry that produce batik fabric since 2019 until now. Dewi Sekartaji Batik located in Wonosari village, Pasuruan. Based on preliminary study conducted by the writer. The owner of Dewi Sekartaji Batik only has several promotional media such as Instagram and photo gallery, whic showed a photo of the product and did not give specific information, based on this problem, the writer made a booklet as a promotional media which contain were a picture, price, location and complate information about Dewi Sekartaji batik. The writer chose the booklet because it had several advantages, the main advantages of the booklet is using print media. So, customer can read and understand the content of the booklet anytime based on situation and condition. The writer followed Ardhi’s step made a promotional media booklet. There are six step to make a promotional media such as determining the purpose of promotional media, determining the target audience, determining the promotional media, determining the concept, budgeting and the last production. The writer devide the booklet into five mai part, the first part of this foreword. The second part of history of Dewi Sekartaji Batik. The third part of this booklet show and describe the product and price. The fourth part of this show achivement. The fifth part of this booklet show the information about location Dewi Sekartaji Batik and contact person.

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