Alfiyan, Mohammad (2019) Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Tahu Pada Home Industry Maju Jaya Di Kabupaten Situbondo. Undergraduate thesis, POLITEKIK NEGERI JEMBER.
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Abstract
The purpose of this study is 1. To find out and analyze the influence of product variables, prices, promotions, and distribution channels simultaneously on the purchasing decision tahu in Home Industry Maju Jaya Situbondo Regency 2. Knowing and analyzing the influence of product variables, prices, promotions, and distribution channels partially on the purchasing decisions in Home Industry Maju Jaya Situbondo Regency. 3. Knowing and analyzing variables that have the most dominant influence on buying purchasing decisions in Home Industry Maju Jaya Situbondo Regency. The analysis technique used in this study is multiple linear regression. From the test results it can be concluded that: (1) simultaneously or together it can be concluded that the influence of product variables, prices, distribution channels, promotions has a significant effect on purchasing decisions, (2) partially product variables and prices significantly influence purchasing decisions, while the promotion variables and distribution channels have no significant effect on purchasing decisions (3) the most dominant variable influencing the purchasing decision in Home Industry Maju Jaya Situbondo Regency is price.
| Item Type: | Thesis (Undergraduate) | ||||||
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| Subjects: | 140 - Rumpun Ilmu Tanaman > 180 - Ilmu Sosiologi Pertanian > 185 - Agribisnis | ||||||
| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Sri Supriyatiningsih | ||||||
| Date Deposited: | 01 Feb 2023 07:26 | ||||||
| Last Modified: | 01 Feb 2023 07:28 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/19394 |
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