Anna Safati, Elfa (2020) Strategi Pemasaran Produk Rengginang Pada UD. Dua Putra Kecamatan Besuki Kabupaten Situbondo,. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
UD. Dua Putra is one of the home industries that produces processed products, namely Rengginang. The business was founded in 2000 by Mr. Jayus in Bloro Village, Besuki District, Situbondo Regency. UD. Dua Putra is a business that has been classified for a long time, but has not shown significant business and economic development, so it needs to be handled or implemented an appropriate marketing strategy for business progress. This study aims to (1) Identify and analyze the factors that become strengths, weaknesses, opportunities, and threats in marketing Rengginang business UD. Dua Putra Besuki District Situbondo Regency. (2) Determine and analyze alternative marketing strategies that are appropriate for Rengginang products UD. Dua Putra Besuki District Situbondo Regency. (3) Determine the priority of the Rengginang marketing strategy produced by UD. Dua Putra Besuki District Situbondo Regency. Data processing and analysis methods by using the SWOT analysis and QSPM method that aim to find the right strategy at UD. Dua Putra Besuki District Situbondo Regency. The results showed that the company was in cell II (two) and the priority of the strategy adopted was to improved the quality of product by utilize increasingly advanced production technology to increase sales volume
| Item Type: | Thesis (Undergraduate) | ||||||
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| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen | ||||||
| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Riza Nuraini Octavia | ||||||
| Date Deposited: | 10 Jan 2023 06:27 | ||||||
| Last Modified: | 10 Jan 2023 06:27 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/18716 |
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