Indria, Lovita Ayu (2022) ANALISIS Quantitative Strategic Planning Matrix (QSPM) DENGAN SWOT PADA PEMASARAN ITIK PEDAGING (STUDI KASUS PETERNAKAN BAPAK SUYONO KECAMATAN RAMBIPUJI KABUPATEN JEMBER). Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
Mr. Suyono's duck farm is a meat duck farm that has been established since 2012 until now, it is located in Pecoro Village, Rambi Puji District, Jember Regency. This study aims to: (1) analyze the factors that are strengths, weaknesses, opportunities, and threats in the marketing of Mr. Suyono's meat ducks, (2) Formulate an appropriate alternative marketing strategy for ducks. on Mr. Suyono's farm, (3) Determine the priority of the right duck marketing strategy on Mr. Suyono's farm. The data analysis method used to analyze internal factors and external factors is the IFE matrix and the EFE matrix, to determine alternative strategies, namely the IE and SWOT matrix, while to determine the main priority strategy using QSPM analysis. The results showed that the company was in cell I in the IE matrix where the right strategy used was market penetration, product development and the priority strategy that could be done was the existence of livestock extension and duck rearing technology in developing the business with the highest score of 6.46
| Item Type: | Thesis (Undergraduate) | ||||||
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| Uncontrolled Keywords: | Marketing strategy, SWOT, QSPM, duck farming | ||||||
| Subjects: | 200 - Rumpun Ilmu Hewani > 210 - Ilmu Peternakan > 212 - Sosial Ekonomi Perternakan | ||||||
| Divisions: | Jurusan Peternakan > Prodi D4 Manajemen Bisnis Unggas > Tugas Akhir | ||||||
| Depositing User: | Lovita Ayu Indria | ||||||
| Date Deposited: | 14 Dec 2022 01:12 | ||||||
| Last Modified: | 14 Dec 2022 01:15 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/18104 |
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