Making a Booklet as a Promotion Media of Gangsar Ngaidin Batik Jember

Putri, Firdauzia Rose Novia (2022) Making a Booklet as a Promotion Media of Gangsar Ngaidin Batik Jember. Diploma thesis, Politeknik Negeri Jember.

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Abstract

This is the final project report titled “Making a Booklet as a Promotion Media of Gangsar Ngaidin Batik Jember. Based on preliminary study conducted by the writer in January 2022, the writer made this final project to fulfill the needs of promotion media of this home industry that was previously unavailable. This home industry has no printed media that provide detail information, to introduce their product to the local and foreign customers when participating in some event such as exhibition. Besides, the language used in their social media is in Bahasa Indonesia that makes the foreign customer will find it difficult to understand about their product. Therefore, the writer made a booklet as a promotion media that provide complete information such as the picture of product along with the description, the motifs, and price list. In data collecting process, the writer collected the data through interview, observation, documents and audio visual material. Those data are then used as content in a booklet. The content is divided into three parts consist of opening, content and closing. The first part is opening that provide information about the history of Gangsar Ngaidin Batik Jember. the second part is content that provide information about the products, the motifs, price list, batik making edutourism and testimonial. The last part is closing that provide information about the contact person and location. The booklet was made using the step stated by Diri and Marlini (2019) that consist of analyzing the needs, planning the product, producing, and testing the product. It is printed in the size of 21 x 15 cm long using art paper. In finishing this final project, the writes faced several obstacles. First, when writing the script, the writer struggled with grammar. To overcome this, the writer used Grammarly as a grammar error checking tool. Second, the writer wasn't able to design the booklet on her own due to a lack of graphic design software skills. The writer then hired the editor to assist her in designing the booklet. The writer hopes this bilingual booklet as a promotion media can help the owner of Gangsar Ngaidin Batik Jember to promote their product not only in local customer but also foreign customer. The writer also hopes that this final project can be used as reference for students in the English department especially those who will be conducted similar final project.

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