Strategi Pemasaran Produk Olahan Kopi Biji Salak Pada Usaha Mikro Koplak Food Jember

Dikki, Rahmatul Hidayat (2021) Strategi Pemasaran Produk Olahan Kopi Biji Salak Pada Usaha Mikro Koplak Food Jember. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

This thesis is titled Marketing Strategy For Processed Products of Salak Coffee Beans in Food Jember Koplak Micro enterprises. The objectives of this research are(1)Whatfactorscanbe strengths, weaknesses, opportunities, and threats on marketing suwar suwir UD Mutiara Rasa Ajung Jember Regency (2) Knowing the right strategy to use on Marketing Strategy For Processed Products of Salak Coffee Beans in Food Jember Koplak Micro-enterprises (3) Knowing which priorities are good for the Marketing Strategy For Processed Products of Salak Coffee Beans in Food Jember Koplak Micro-enterprises. Data analysis method used to analyze the internal and external factors namely the IFAS and EFAS matrices, to find out the alternative marketing of suwar suwir namely IE and SWOT matrix, while to determine the main priorities using the strategy quantitative strategy planning matrix (QSPM). The results of this study indicate (a) Providing outlets with strategic locations (b) Maintaining quality and taste variants to suit market segmentation criteria (c) Creating product innovations that competitors do not yet have (d) Providing cheap product prices by utilizing the ease of obtaining raw materials and labor e) Improve the quality of Human Resources (f) Utilizing internet media to fulfiil consumer demand (g) Give bonuses to buyers and customers (h) Establish communication with distributors through the application media

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