Strategi Pemasaran Kedai Mie Ngokos Pendil Kecamatan Banyuanyar Kabupaten Probolinggo

Febriana, Darul Qomariyah (2022) Strategi Pemasaran Kedai Mie Ngokos Pendil Kecamatan Banyuanyar Kabupaten Probolinggo. Diploma thesis, Politeknik Negeri Jember.

	Text (Abstrak) ABSTRACT.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (3MB)
	Text (Bab 1 Pendahuluan) BAB 1 PENDAHULUAN.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (3MB)
	Text (Daftar Pustaka) DAFTAR PUSTAKA.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (3MB)
	Text (Laporan Lengkap) D41180405_LAPORAN LENGKAP.pdf - Submitted Version Restricted to Registered users only Download (4MB) | Request a copy

Abstract

Stall Mie Ngokos Pendil is a shop that serves a variety of processed noodles, namely Mie Ngokos Original, and Mie Ngokos Maronggai. With a sprinkling of shredded chicken, various variants of toppings, and the level of spiciness using the term education level. Stall Mie Ngokos pendil has many similar competitors where competitors already have a wider marketing reach. This study aims to analyze internal and external factors, namely strengths, weaknesses, opportunities and threats at Stall Mie Ngokos Pendil, determine alternative marketing strategies for corn noodle snacks using SWOT analysis, and determine priority strategies using QSPM. The processing and analysis method used is the SWOT analysis and the QSPM method to find out the right strategy at Stall Mie Ngokos Pendil. The results of the SWOT analysis obtained are the position of Stall Mie Ngokos Pendil is in quadrant I, this position indicates that the company is in an aggressive condition, where the company must design a growth strategy by maximizing existing strengths and taking advantage of existing company opportunities. Meanwhile, based on the results of the QSPM, it shows that the priority of the Stall Mie Ngokos Pendil marketing strategy is maintaining product quality and maintaining the product characteristics of Mie Ngokos Pendil with a TAS score of 6.58. Keywords : Marketing Strategy, Mie Ngokos Pendil, SWOT Analysis, QSPM

Actions (login required)

View Item