Strategi Pengembangan Pemasaran Buah Naga Di Ud. Mitra Tani Unggul – Semboro Kabupaten Jember

Firdaus, Rihan (2022) Strategi Pengembangan Pemasaran Buah Naga Di Ud. Mitra Tani Unggul – Semboro Kabupaten Jember. Project Report. Politeknik Negeri Jember.

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Abstract

Horticultural commodities, especially fruits, have prospects in the agricultural sector. The development of fruits with agribusiness and agro-industry patterns is very bright because the demand for these commodities tends to increase, both in domestic and foreign markets. For people in the country, dragon fruit cultivation continues to be carried out because it is very profitable. Apart from being a fresh fruit, dragon fruit can also be used as a coloring agent, processed ice cream, natural coloring for candy and pastries. The activities carried out by the participants identified problems in UD. From the problems encountered in UD. Mitra Tani Unggul, students detail all the problems then discuss with supervisors both in the field and campus to then arrange ways to solve them. Conduct interviews to find out information related to the problems to be solved. Doing documentation to support reports on learning practices and community empowerment activities in order to get the results needed by UD. In the industrial era 4.0, the use of technology in the world of business and sales, either in general or in agriculture, has begun to be used massively. Increasing sales by developing a distribution network that the author proposes is to offer a sales cooperation contract or PO (purchase order) to several digital markets (marketplaces), namely tanihub.

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