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Prananda, PutraAdetiya and Fahmi, Idqan and Wibisono, Yossi (2015) COMPETITIVE STRATEGY OF A MARKET LEADER; CASE OF UD. PRIMADONA’S PROL TAPE JEMBER - EAST JAVA. Indonesian Journal of Business and Entrepreneurship (IJBE), 1 (3). p. 127. ISSN 2407-7321