Making A Promotional Video of Batik Tulis Dewi Rengganis Probolinggo The Report of Final Project

Atsaniah, Tasnim (2020) Making A Promotional Video of Batik Tulis Dewi Rengganis Probolinggo The Report of Final Project. Diploma thesis, Politeknik Negeri Jember.

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Abstract

Making A Promotional Video of Batik Tulis Dewi Rengganis Probolinggo, Tasnim Atsaniah, NIM F31171889, 2020, 29 pages, English Study Program, Politeknik Negeri Jember, Titik Ismailia, S.Pd., M.Pd. (Supervisor). Batik is one of the cultural heritages of Indonesia, which is well-known for its unique designs and patterns. Each region in Indonesia has its batik motifs, including Probolinggo Regency. Batik Probolinggo is included in the type of batik pendalungan and usually combines three colours; those are vibrant, dark, and soft colour. The development of Batik Probolinggo has been increasing since 2011. There are many developing batik industries in Probolinggo Regency. One of them is Batik Tulis Dewi Rengganis. The writer did preliminary study about the company. The result of the preliminary study shows that the company only officially owns Instagram account to promote the company. The company has not posted any video that promote the product in their Instagram account. Therefore, the writer decided to make a promotional video to enhance the effectiveness of promotional media of this company. In order to make the promotional video, the writer needed data from the company. Therefore, the writer used the data collecting methods stated by Creswell (2009) to collect the data needed for the video. After getting the data, the writer started making the promotional. The writer adapts the procedures of making video stated by Littlefield and Hutton (2015). The procedures are pre-production, production, and post-production.

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