Ayu, Rania Usny Puspa (2017) Faktor-Faktor Yang Mempengaruhi Keputusan Pembelian Proltape Pada UD Purnama Jati Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.
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Abstract
This research takes place in UD Purnama Jati Jember. The purposes of this study are 1) Factors that are influencing the decisions to purchase Proltape at UD Purnama Jati Jember simultaneously. 2) Factors that are influencing the decisions topurchase Proltape at UD Purnama jati Jember parcial . 3) Factors that are influencing the decisionjs to purchase Proltape at UD Purnama jati Jember dominant. In this case, the researcher use observation, interviews, questionnaires, and literature studies as her data collection methods. The number of respondents who belongs to sample is 50 respondents. The analysis technique used is multiple linear regression, determination analisis, F test and T test. From the test results with SPSS 21.0 in windows, it can be concluded that (1) Simultaneously variable (X1) Product, (X2) Price, (X3) promotion, and (X4) The distribution channel significantly affect Proltape purchasing decision at UD Purnama Jati Jember. (2) Product variable in partially (X1) and distribution channel (X2) significantly affect Proltape purchasing decision at UD Purnama Jati Jember. (3) Variables that dominantly affect in influencing purchase decisions (Y) is the distribution channel (X4).
| Item Type: | Thesis (Undergraduate) | ||||||
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| Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 576 - Manajemen Industri | ||||||
| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Sri Supriyatiningsih | ||||||
| Date Deposited: | 24 Feb 2026 02:14 | ||||||
| Last Modified: | 24 Feb 2026 02:15 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/54001 |
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