Analisis Kesukaan Konsumen Terhadap Daging Ayam di Kabupaten Jember

Pamungkas, Galuh Sunu (2016) Analisis Kesukaan Konsumen Terhadap Daging Ayam di Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

This study aims to determine how consumer preferences to chicken meat in Jember used organoleptic test. The method used is survey with 33 panelist. Breeds of chicken were observed with the research is broiler meat, meat of local chicken, meat of super local chicken and meat of culled laying. Outcome data were analyzed using ANOVA (Analisis of Variance) and obtained as follows: consumer preferences are very different (P<0,01) of the colour parameters, consumer preferences towards the aroma of chickhen meat was not significantly different. consumer preferences towards the taste of chickhen meat was not significantly different. consumer preferences are very different (P<0,01) of the texture parameters, consumer preferences are very different (P<0,01) of the total parameter observation Further test result using duncan’s Multiple Test, a preferences panelist total cickhen meat is broiler chicken is different from a local chichen. Broiler meat not different from a meat of culled laying and super local meat. based on the statistical analysis is done, we can conclude that chichen meat is the most preferred by the panelist is broiler.

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