Making A Video As A Promotional Medium For Traveloky Tour And Organizer Malang

Arsadani, Hudallah (2026) Making A Video As A Promotional Medium For Traveloky Tour And Organizer Malang. Diploma thesis, Politeknik Negeri Jember.

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Abstract

Making Video as a Promotional For Traveloky Tour and Organizer, Hudallah Arsadani, NIM F31222711, 2025, 44 pages, English Study Program, Politeknik Negeri Jember, Nanik Mariyati, S.Pd., M.Pd. (Supervisor) In response to the evolving demands of the tourism market, this project addresses the need for updated promotional materials for Traveloky Tour and Organizer, a Malang-based travel agency. A preliminary study revealed that the agency's existing promotional video was outdated. It featured a previous logo, showcased irrelevant activities, and was monolingual in Indonesian, which limited its reach to international tourists. This created a significant gap between the company's current, expanded services and its public-facing media, prompting the need for a new promotional tool to attract both domestic and international clientele. To address this, the manager asked the writer to develop a bilingual promotional video. The creation of this video followed a systematic, seven-stage procedure adapted from Rosianta & Sabri (2018), which included collecting materials, creating a storyboard, script writing, shooting, voice recording, video editing, and file conversion. Data for the video's content was gathered through a combination of qualitative methods, including direct observation of the company's operations, in-depth interviews with the owner to capture the company's history and services, and the collection of existing documents and audiovisual materials provided by the agency. The final product is an approximately five-minute promotional video designed to provide a comprehensive and engaging overview of Traveloky Tour and Organizer. The video is structured into three distinct parts: an opening that introduces the company and its history, a content section detailing its diverse services and tour packages, and a closing that provides contact information to encourage viewer engagement. A key feature of the video is its bilingual format, utilizing an English voice-over with Indonesian subtitles to cater to a broader audience. A primary strength of this promotional video is its comprehensive and easy-to-understand content, which clearly outlines the agency's offerings in a concise format. However, a notable weakness is its limited long-term viability, as the information regarding services and prices is subject to change, potentially rendering the video outdated within a few years. The writer also faced challenges during production, particularly with English pronunciation for the voice-over and synchronizing video footage with the script. Nevertheless, the project provided valuable learning experience, enhancing the writer's skills in scriptwriting, communication, and grammar. In conclusion, this final project successfully produced a modern, bilingual promotional video for Traveloky Tour and Organizer. This new marketing tool is intended to enhance the company's professional image, effectively communicate its service value to a wider audience, and ultimately attract more customers. The video is set to be distributed through the company's official YouTube channel, serving as an effective digital asset to increase customer trust and expand market reach in the competitive tourism industry.

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