Strategi Pengembangan Budidaya Lele Dumbo melalui Analisis SWOT–QSPM di Desa Wates Nganjuk

Rahmadhani, Ika Puspitasari Dyah and Putri, Tiara Ayu Nugraha (2025) Strategi Pengembangan Budidaya Lele Dumbo melalui Analisis SWOT–QSPM di Desa Wates Nganjuk. JIA (Jurnal Ilmiah Agribisnis) : Jurnal Agribisnis dan Ilmu Sosial Ekonomi Pertanian, 10 (3). pp. 262-271. ISSN 2527-273X

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24. 2075-2 STRATEGI PENGEMBANGAN BUDIDAYA LELE DUMBO MELALUI ANALISIS SWOT–QSPM DI DESA WATES, NGANJUK.pdf
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Official URL: https://ejournal.agribisnis.uho.ac.id/index.php/JI...

Abstract

Thecatfish(Clariasgariepinus)farmingbusinessinWatesVillagedemonstratessignificanteconomicpotential,supportedbyincreasingmarketdemand.CatfishproductiondatainNganjukDistrictindicatesagrowthtrendof11%from2021to2023.Contributingfactorsincluderelativelyshortharvestcycles,highproductionlevels,andsimplecultivationandmaintenanceprocesses,whichhaveattractedagrowingnumberofentrepreneurstoenterthissector.However,despitetheseadvantages,thecatfishfarmingindustryfacesseveralinternalandexternalchallenges.Internally,farmersencounterproblemssuchaswaterqualitymanagementandthespreadoffishdiseases.Externally,theymustcontendwithmarketpricefluctuations,limiteddigitalaccess,andinadequateinfrastructure.Theseconditionshighlighttheneedforacomprehensivestrategicstudytoguidesustainabledevelopmentinthecatfishfarmingsector.Thisstudyaimstoidentifyandanalyzeinternalfactors,strengthsandweaknesses,aswellasexternalfactors,opportunitiesandthreats,thatinfluencethesuccessofcatfishfarminginWatesVillage.TheresearchwasconductedinFebruary2025usingpurposivesampling,involvingfiveteenagerespondentsselectedfromcatfishfarmingbusinesses.Thescopefocusesonaspectsofproductionmanagement,environmentalconditions,andmarketaccessstrategies.Todeterminestrategicpriorities,thestudyemploysacombinationoftheSWOT(Strengths,Weaknesses,Opportunities,Threats)analysisandtheQuantitativeStrategicPlanningMatrix(QSPM)method.Datawerecollectedthroughfieldobservations,in-depthinterviewswithbusinessactors,anddocumentreviews.Theresultsindicatethatthetopstrategicpriority,withthehighestTotalAttractivenessScore(TAS)of5.54,istheimplementationofafiltrationsystemandregularwaterqualitymonitoring.Inaddition,theimplementationofbiosecuritymeasuresandtheoptimizationofdigital-baseddistributionchannelscansupporttheapplieddevelopmentstrategy.Thisresearchisexpectedtoserveasareferenceforentrepreneursandpolicymakersindesigningcompetitiveandsustainablecatfishfarmingdevelopmentstrategies.Keywords:aquaculture;developmentstrategy;dumbocatfish;SWOT;QSPM

Item Type:	Article
Subjects:	140 - Rumpun Ilmu Tanaman > 180 - Ilmu Sosiologi Pertanian > 183 - Ekonomi Pertanian
Divisions:	Jurusan Manajemen Agribisnis > Prodi D3 Manajemen Agribisnis (PSDKU Nganjuk) > Publikasi
Depositing User:	Ika Puspitasari Dyah Rahmadhani
Date Deposited:	09 Sep 2025 03:34
Last Modified:	09 Sep 2025 03:34
URI:	https://sipora.polije.ac.id/id/eprint/46794

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