Development Strategy of Agricultural Equipment and Machinery Rental Service Unit (UPJA) in Supporting Rice Farming in Rogojampi Sub-district Banyuwangi Regency

Widyatami, Linda Ekadewi (2020) Development Strategy of Agricultural Equipment and Machinery Rental Service Unit (UPJA) in Supporting Rice Farming in Rogojampi Sub-district Banyuwangi Regency. Jurnal Ilmiah Inovasi, 20 (2). pp. 51-60. ISSN 1411-5549

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Abstract

The strategy of developing agricultural equipment and machinery in the framework of utilizing agricultural mechanization innovation and technology is carried out by growing and developing the institutional system of Agricultural Equipment and Machinery Rental ServiceUnit(UPJA). In Banyuwangi Regency, the UPJAinstitution that is classified as UPJAis developing towards professionalism is UPJA Tani Makmur Gapoktan Surangganti, Rogojampi Sub-district. The purpose of this study was to determine the development strategy of UPJA Tani Makmuras an effort to increase the role of UPJAin supporting increased productivity and efficiency of rice farming. Theresearch area was determined based on a purposive method. The research sampling method wasthe expert system method. The analytical method wasthe Force Field Analysis (FFA) method. Based on the Key Success Factors (FKK) of the Driving Forces and Restraining Forces in the FFA analysis, the appropriate UPJA Tani Makmurdevelopment strategy, among others, are: UPJAManagement must increase more intensive efforts to socialize the use of alsintan to farmers, by socializing to farmers the benefits and advantages of using Alsintanin rice farming, as well as socializing the UPJAservice system provided to farmers using services alsintan of UPJA Tani Makmur, especially to members of the Surangganti Gapoktan. The next effort is to expand marketing around and outside the Rogojampi Sub-district which has a large potential market share.

Item Type: Article
Subjects: 140 - Rumpun Ilmu Tanaman > 180 - Ilmu Sosiologi Pertanian > 185 - Agribisnis
Divisions: Kepegawaian
Depositing User: Linda Ekadewi Widyatami
Date Deposited: 21 Aug 2021 12:19
Last Modified: 21 Aug 2021 12:19
URI: https://sipora.polije.ac.id/id/eprint/4480

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