Making a Booklet as a Promotional Medium for Nisfi Batik Sumberjambe

Qur'any, Adelia Nur (2025) Making a Booklet as a Promotional Medium for Nisfi Batik Sumberjambe. Diploma thesis, POLITEKNIK NEGERI JEMBER.

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Abstract

One of the batik industries in Jember is is Nisfi Batik Sumberjambe. It is located in Sumberjambe Village, Sumberjambe Sub District, Jember. This industry is also categorized as one of the Micro, Small and Medium Enterprises (UMKM). The writer conducted two direct interviews with the owner as apreliminary study to get more information about Nisfi Batik Sumberjambe.He mentioned that Nisfi Batik Sumberjambe was established on March 1, 2020. The industry was established because he had an interest in arts, especially in designing batik motifs.This home industry not only sells written batik but also sells products and materials to make batik. In addition, it has a lot of unique batik motifs, such as Kopi Tumpah, Kopi Mbako, Adi Luhung Sumberjambe, Tebing Jambe, Wastra Jambe, Kembang Jambe, Durian Mbako, and Kemundung Runtuh. All of the motifs are designed by the owner and inspired by the surrounding environment. The writer obtained further information about Nisfii Batik Sumberjambe after she conducted a preliminary study by interviewing the owner. He said that he promoted his products in four ways, such as word of mouth, social media, e commerce, and website. The four ways of promoting the products done by the owner have several strengths and weaknesses. The owner mentioned that he needed a new promotional medium in the form of a printed and electronic booklet (e-booklet) for Nisfi Batik Sumberjambe. He also stated that he also needed a bilingual booklet in English and Bahasa Indonesia, to target local and foreign people. Based on this condition, the writer had decided to create a bilingual printed and electronic booklet as a new promotional medium for Nisfi Batik Sumberjambe.

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