Azizah, Firlinda Nur (2025) Strategi Pemasaran Kerupuk Seblak Produksi Usaha Mikro Sehati Snack Nusantara Kabupaten Probolinggo. Undergraduate thesis, Politeknik Negeri Jember.
![]() |
Text (Abstract)
Abstract.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (275kB) |
![]() |
Text (Bab 1 Pendahuluan)
Bab 1 Pendahuluan.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (270kB) |
![]() |
Text (Daftar Pustaka)
Daftar Pustaka.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (240kB) |
![]() |
Text (Laporan Lengkap)
Laporan Lengkap Firlinda Nur Azizah.pdf - Submitted Version Restricted to Registered users only Download (9MB) | Request a copy |
Abstract
This Sehati Snack Nusantara Micro Business has been running for 9 years, it is a half-cooked onion crackers processing industry, to be made into Seblak Crackers and equipped with spices, herbs, and chilies. This study uses the implementation of the Sehati Snack Nusantara Micro Business marketing strategy. The marketing strategy applied in this research uses the SWOT and QSPM methods. SWOT analysis is realized through the identification of strengths, weaknesses, opportunities, and threats which produce 7 alternative strategies. The results of the IFE calculation were obtained with a total score of 3,41 and EFE with a total score of 2,64. The results of the QSPM analysis in the form of priority strategies that will be applied to Sehati Snack Nusantara Micro Business optimize marketing activities by forming a marketing team significantly with a TAS score of 8.04.
Item Type: | Thesis (Undergraduate) | ||||||
---|---|---|---|---|---|---|---|
Contributors: |
|
||||||
Uncontrolled Keywords: | Kerupuk Seblak, Strategi Epmasaran, SWOT, QSPM | ||||||
Subjects: | 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 576 - Manajemen Industri |
||||||
Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
Depositing User: | Firlinda Nur Azizah | ||||||
Date Deposited: | 05 Jun 2025 03:19 | ||||||
Last Modified: | 05 Jun 2025 03:19 | ||||||
URI: | https://sipora.polije.ac.id/id/eprint/41566 |
Actions (login required)
![]() |
View Item |