Strategi Pemasaran Kerupuk Seblak Produksi Usaha Mikro Sehati Snack Nusantara Kabupaten Probolinggo

Azizah, Firlinda Nur (2025) Strategi Pemasaran Kerupuk Seblak Produksi Usaha Mikro Sehati Snack Nusantara Kabupaten Probolinggo. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

This Sehati Snack Nusantara Micro Business has been running for 9 years, it is a half-cooked onion crackers processing industry, to be made into Seblak Crackers and equipped with spices, herbs, and chilies. This study uses the implementation of the Sehati Snack Nusantara Micro Business marketing strategy. The marketing strategy applied in this research uses the SWOT and QSPM methods. SWOT analysis is realized through the identification of strengths, weaknesses, opportunities, and threats which produce 7 alternative strategies. The results of the IFE calculation were obtained with a total score of 3,41 and EFE with a total score of 2,64. The results of the QSPM analysis in the form of priority strategies that will be applied to Sehati Snack Nusantara Micro Business optimize marketing activities by forming a marketing team significantly with a TAS score of 8.04.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDK
Thesis advisorKurniawan, Bagus Putu YudhiaNIDN0002106901
Uncontrolled Keywords: Kerupuk Seblak, Strategi Epmasaran, SWOT, QSPM
Subjects: 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 571 - Manajemen
550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 576 - Manajemen Industri
Divisions: Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir
Depositing User: Firlinda Nur Azizah
Date Deposited: 05 Jun 2025 03:19
Last Modified: 05 Jun 2025 03:19
URI: https://sipora.polije.ac.id/id/eprint/41566

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