Developing multicultural-based religious tourism in Jember

Subaniyah, Ummi and Meilinda, Lolita and Milawaty, Milawaty and Kamiliyah NH, Uystka Hikmatul (2024) Developing multicultural-based religious tourism in Jember. Journal of Enterprise and Development (JED), 6 (2). pp. 426-435. ISSN 2715-3118

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Abstract

Purpose — The purpose of this research is to analyze the potential development of multicultural-based religious tourism in Jember Regency, along with the arrangement of tour packages aimed at all societal groups as the final product. Method — This research is a descriptive-qualitative study with data collection techniques in the form of field observations, documentation, and literature studies. Result — The results show that Jember Regency, especially in the area around the city center, has the potential to develop multicultural-based religious tourism through the existence of religious tourism destinations, including Muslim, Christian, and Confucian places of worship with unique and cross-cultural (multicultural) architectural designs. The J-Versity tour package, which includes activities to visit these tourist destinations, is the product offered for the development of multicultural-based religious tourism in Jember Regency. Novelty — This research provides a new perspective on the development of religious tourism in Jember Regency through the multicultural concept presented. It also offers a prototype for organizing and managing religious tourism activities in the city through the J-Versity tour package. This is expected to have an impact since it targets all societal groups across cultures and beliefs.

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