Making a Video as A Promotional Medium of Spedakita Bike Rental in Situbondo

Rachmadlani, Hanifa Gita (2025) Making a Video as A Promotional Medium of Spedakita Bike Rental in Situbondo. Diploma thesis, Politeknik Negeri Jember.

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Abstract

The final project entitled “Making aVideo as a Promotional Medium of SpedaKita Bike Rental in Situbondo”. According to the writer's preliminary study, SpedaKita Bike Rental only has picture from the products at their social media such as Instagram. ThismakesthewriterdecidedtomakeapromotionalvideousingEnglishvoiceover with Indonesian subtitles for more attracting local and foreign prospective customers. In this case, the writer used this situation as her finalproject. To complete this final project, the writer used the method from Dian andPurba (2021). The writer explained that the promotional video creation process she should do in three steps. Pre-production - production - post-production. On pre-production, the writers created the storyboards, wrote the script in Indonesian based on the results of the collecting data process, translate it into English, and prepared the equipment to create the video. The writer hireda video editor for editing. For the narration, the writerread the English script and recorded own voice. The final step is post-production. In this step, the writer rendered the file of the video in his USB and uploaded file to Google Drive. The writer encountered several challenges during both video production and scriptwriting. Ensuring proper grammar and sentence structure was crucial for delivering a clear message in the promotional video. Additionally, scheduling posed a significant obstacle, as the Sepeda Kita Bike Rental staff's busy schedules meant the creator had to carefully coordinate filming times around their availability. The writer learned several things in finishing this final project. The writer learned how to communicate with people and voiceover. The communication in the interview with the owner and management helped the writer increase her communication skill. After communicating the writer learned how to voice over.

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