Az-Zahra, Syela Salsa Bila (2024) Pengaruh Pemasaran Online, Kualitas Produk, Citra Merek Dan Diferensiasi Produk Terhadap Keputusan Pembelian Konsumen Di Martabak D’pecenongan Jember. Diploma thesis, Politeknik Negeri Jember.
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Abstract
The development of the culinary business is growing very rapidly, this can be proven by the increasing number of culinary business people who are getting moldy everywhere, in the Jember district alone there are around 4,098 agroindustrial business people who register their businesses. The aims of this study are (1) to find out and analyze whether online marketing has a significant effect on consumer purchasing decisions in Martabak D'Pecenongan, Jember Regency, (2) to find out and analyze whether product quality has a significant effect on consumer purchasing decisions in Martabak D' Pecenongan Jember Regency, (3) To find out and analyze whether brand image has a significant effect on purchasing decisions at Martabak D'Pecenongan Jember Regency, (4) To find out and analyze whether product differentiation has a significant effect on purchasing decisions at Martabak D'Pecenongan Regency Jember, (5) To find out and analyze the online marketing variables, product quality, brand image, and product differentiation whether they affect consumer purchasing decisions in Martabak D'Pecenongan, Jember Regency.
| Item Type: | Thesis (Diploma) | ||||||
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| Uncontrolled Keywords: | Pemasaran Online, Kualitas Produk, Citra Merek dan Diferensiasi Produk | ||||||
| Subjects: | 140 - Rumpun Ilmu Tanaman > 180 - Ilmu Sosiologi Pertanian > 185 - Agribisnis 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 574 - Pemasaran |
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| Divisions: | Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir | ||||||
| Depositing User: | Syela Salsa Bila Az-Zahra | ||||||
| Date Deposited: | 22 Aug 2024 07:58 | ||||||
| Last Modified: | 22 Aug 2024 07:58 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/36869 |
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