Studi Kelayakan Usaha Pengembangan Snack Mie Jagung Zeamie Pada Kelompok Wanita Tani UD Bunga Anggrek Kecamatan Saronggi Kabupaten Sumenep

Kholida, Emilda Rosa (2024) Studi Kelayakan Usaha Pengembangan Snack Mie Jagung Zeamie Pada Kelompok Wanita Tani UD Bunga Anggrek Kecamatan Saronggi Kabupaten Sumenep. Undergraduate thesis, Politeknik Negeri Jember.

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Abstract

UD Bunga Anggrek Women Farmers Group, located in Kebundadap Barat Village, Saronggi District, Sumenep Regency. This research aims to design business development for corn noodle snack Zeamie at UD Bunga Anggrek Women Farmers Group. The design in this study is descriptive with an expert system method. The data used are primary data and secondary data. The data analysis technique used is DSS UMKM version 2.0 software with analysis models including legal aspects, marketing aspects, production aspects, management and human resources aspects, environmental aspects, and financial aspects. The results of this research indicate priority improvements that need to be made by the company, namely; (1) legal aspect, updating business permits on time; (2) marketing aspect, mastering the market to determine prices and attract consumers; (3) production aspect, improving product quality and adding products to increase revenue; (4) MSDM aspect, financial and marketing management systems need to be improved; (5) environmental aspect, creating positive attractiveness to consumers; (6) financial aspects, detailed and granular data collection in the finance department.

Item Type: Thesis (Undergraduate)
Contributors:
ContributionContributorsNIDN/NIDK
Thesis advisorMuksin, MuksinNIDN0010107304
Uncontrolled Keywords: Kelompok Wanita Tani UD Bunga Anggrek, Decision Support System Version 2.0 (DSS v 2.0), Snack Mie Jagung Zeamie
Subjects: 550 - Rumpun Ilmu Ekonomi > 570 - Ilmu Manajemen > 576 - Manajemen Industri
580 - Rumpun Ilmu Sosial, Politik dan Humaniora > 610 - Ilmu Sosial > 625 - Hubungan Masyarakat
Divisions: Jurusan Manajemen Agribisnis > Prodi D4 Manajemen Agroindustri > Tugas Akhir
Depositing User: Emilda Rosa Kholida
Date Deposited: 24 Jun 2024 03:30
Last Modified: 24 Jun 2024 03:30
URI: https://sipora.polije.ac.id/id/eprint/33013

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