Millennial tourists’ perception on Gedhe Mataram mosque as religious tourism site

Kamiliyah NH, Uystka Hikmatul (2023) Millennial tourists’ perception on Gedhe Mataram mosque as religious tourism site. Journal of Enterprise and Development, 5 (1). pp. 35-57. ISSN 2715-3118

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Abstract

Purpose — This study aims to analyze the perception of millennial tourists towards Gedhe Mataram mosque in terms of five components: attractions, amenities, accessibilities, human resources, and prices. Method — This qualitative descriptive research involves multiple millennial informants. Observation at Gedhe Mataram mosque area, interviews with 16 millennial visitors, and field documentation comprise the data gathering methods. A random sample of millennial visitors visiting Gedhe Mataram mosque area was selected using the informant selection technique. All discovered data is examined using the Spradley model. Result — The results indicated that Gedhe Mataram mosque area's overall attractions, amenities, accessibilities, human resources, and prices are satisfactory in the eyes of tourists. Contribution — This study contributes some recommendations to managers to develop this destination based on constructive criticism and suggestions from millennial tourists. Keywords: millennial tourists, mosque tourism, perception

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