Making a Booklet as a Promotional Medium of Gubyab Batik Banyuwangi

Mira, Bela Hapy (2023) Making a Booklet as a Promotional Medium of Gubyab Batik Banyuwangi. Diploma thesis, Politeknik Negeri Jember.

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Abstract

In the data collecting process, the writer collected the data through interview, observation, documents and audio-visual material. Those data are then used as content in a booklet. The booklet is divided into three parts; introduction, body, and closing. The introduction consists of the front cover, the title of the booklet, and the table of contents. The second is the body (main content), which consists of the history of Gubyab Batik, the batik motif, kinds of products, prices, visitors education activities, testimonials, and the event that Gubyab Batik participated. The last part is the back cover, which consists of the contact person, address, and copyright. The booklet was made using the step by Diri and Marlini (2019) which consists of, analyzing needs, product planning, producing, and testing the product. The writer prints the booklet using glossy paper with a length of 21 x 15 cm. In finishing this final project, the writer faced several challenges. First, in making the design the writer did not understand the design application used, so the writer hired a designer to help him design the booklet. Second, the writer had a problem with the owner, the owner often misunderstanding when the writer asked for information about his industry. For example, the writer asked about the history of Gubyab Batik, but the owner tells things that are not related to the history of the industri. The writer hopes this bilingual booklet as a promotion media can help the owner of Gubyab Batik Banyuwangi to promote their product not only to local customers but also to foreign customers. The writer also hopes that this final project can be used as a reference for students in the English department especially those who will be conducting similar final project.

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