Potential Analysis of Tourist Pedicab Innovation Through Si-Cakta Application in Jember Regency

Dewangga, Vigo and Kamal, Mushthofa (2021) Potential Analysis of Tourist Pedicab Innovation Through Si-Cakta Application in Jember Regency. In: the First International Conference on Social Science, Humanity, and Public Health (ICOSHIP 2020).

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Abstract

Jember is one of the regencies in East Java, Indonesia that has traditional transportation called Becak Wisata or Tourist Pedicab. The existence of a tourist pedicab in Jember is inseparable from the Jember Fashion Carnaval event which began in 2013. Tourist pedicab became the attention of the Jember regency government. However, the government’s attention through the congress has not yet touched the aspects of technology utilization in the form of the internet and innovation in urban tourism activities through this traditional transportation, so the enthusiasm of users (tourists and public) is still low. In addition, the development of online transportation has made competition in the transportation sector tighter. The purpose of this study is to analyze the potential for innovation through a basic design of a tourist pedicab application prototype based on an android application system called Si-Cakta. This study uses a qualitative data approach that obtained from observation and SWOT Analysis. Then Continued TOWS analysis that gives four alternative formulation strategies, namely, Opportunities-Strength (SO), Weaknesses-Opportunities (WO), Strength-Threats (ST), and Weaknesses-Threat (WT). The findings of this study indicate that Si-Cakta prototype application can potentially be designed to facilitate pedicab drivers and tourists in carrying out of urban tourism activities in Jember Regency.

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