Digitalisasi UMKM Untuk Meningkatkan Nilai Ekonomis dan Inovasi pada Industri Kreatif

Ahmad Fahriyannur, Rosyady and Fadlil Liwaul, Hamdi and Rachmadani Anggowo, Rizky and Kennyo Gendis Putri, Harli and Ahnaf, Ahnaf and Muhammad Andra Kusuma, Ramadhan (2022) Digitalisasi UMKM Untuk Meningkatkan Nilai Ekonomis dan Inovasi pada Industri Kreatif. Journal of Electrical Engineering and Computer (JEECOM), 4 (1). pp. 13-17. ISSN 2715-6427

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Abstract

Indonesia is a country with a variety of tribes and cultures, there are so many various cultures and crafts that exist in Indonesia, one of which is crafts that have developed in Indonesia using brass, silver, aluminum, and copper raw materials. However, only a few of the many cultures of the archipelago in Indonesia can be recognized by the wider community and internationally. According to the expression of the Ministry of Trade of the Republic of Indonesia, creativity can create and create Creative Industries. MSMEs in the Digitalization and Marketing 4.0 era have been influenced by Information Technology and Information Systems. Research in the field of Prasegi Art makes accessories and jewelry products that are unique, creative and of international quality at competitive prices. Prasegi Art also participates in promoting and participating in preserving the traditional ornament motifs of the archipelago. This brass craft is expected to help introduce the culture of the archipelago in the field of handicrafts by expanding the local to international market so that it is better known by the wider community but still has an attractive, inviting, inviting and open impression without leaving the surrounding environment aspect.

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