Maulidy, Moh. Mahbub (2020) Analisis Faktor yang Mempengaruhi Perilaku Konsumen dalam Keputusan Pembelian Daging Beku di Outlet Best Meat (PT. Ciomas Adisatwa) Kabupaten Jember. Undergraduate thesis, Politeknik Negeri Jember.
![[img]](https://sipora.polije.ac.id/style/images/fileicons/text.png) |
Text (Abstract)
07. ABSTRAK.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (90kB) |
|
Text (Pendahuluan)
14. BAB 1. PENDAHULUAN.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (99kB) |
|
Text (Daftar Pustaka)
19. DAFTAR PUSTAKA.pdf - Submitted Version Available under License Creative Commons Attribution Share Alike. Download (37kB) |
|
Text (Laporan Lengkap)
C41190084_LAPORAN LENGKAP_SKRIPSI.pdf Restricted to Registered users only Download (842kB) |
Abstract
The purpose of this study was to determine consumer behavior factors in frozen meat purchasing decisions in the Best Meat outlet. The method used is a survey with a purposive sampling technique. There are 4 places as data collection locations. Analysis of the data used is descriptive analysis. The results showed that social factors (X1), cultural factors (X2), personal factors (X3), and psychological factors (X4) simultaneously and significantly influenced the decision to purchase frozen meat in outlate Best Meat (PT. Ciomas Adisatwa) of Jember Regency , where Fcount 18.118> Ftable 2.54 with a significance of 0.000 <0.05. Partially from the independent variables (social factors, cultural factors, personal factors, psychological factors) which have a positive and significant influence only psychological factors, where psychological factors obtain a t-value of 3.922> t table 2.004 and a Sig value of 0.000 <0.05. Psychological factors are the most dominant factors influencing the purchase decision of frozen meat in the outlate of Best Food PT. Ciomas Adisatwa, Jember Regency, where t arithmetic was 3,922> t table 2,004 and significance value (Sig.) 0,000 <0,05
| Item Type: | Thesis (Undergraduate) | ||||||
|---|---|---|---|---|---|---|---|
| Contributors: |
|
||||||
| Subjects: | 200 - Rumpun Ilmu Hewani > 210 - Ilmu Peternakan > 212 - Sosial Ekonomi Perternakan | ||||||
| Divisions: | Jurusan Peternakan > Prodi D4 Manajemen Bisnis Unggas > Tugas Akhir | ||||||
| Depositing User: | Riza Nuraini Octavia | ||||||
| Date Deposited: | 08 Feb 2023 04:15 | ||||||
| Last Modified: | 08 Feb 2023 04:15 | ||||||
| URI: | https://sipora.polije.ac.id/id/eprint/19681 |
Actions (login required)
 |
View Item |
