The Development Strategy of Native Chicken (Ayam Kampung) Industry in Jember Regency Using Swot Analysis

Utami, Merry Muspita Dyah and Wahyono, Nanang Dwi (2018) The Development Strategy of Native Chicken (Ayam Kampung) Industry in Jember Regency Using Swot Analysis. Proceedings of The International Conference of FoSSA. pp. 48-53. ISSN 2686-0783

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Abstract

The aim of the study to analyze the strengths, weaknesses, opportunities, and threats (SWOT) to develop strategy of native chicken (ayam kampung) industry in Jember Regency. he study was conducted from April to October 2016. The method was descriptive analysis method, using questionaires, interviews, and observations. Methods of data analysis using the SWOT analysis were used to identify the internal environmental factors (strengths and weaknesses) and external environmental factors (opportunities and threats) areas, internal-external (IE Matrix), and SWOT Matrix. The result was then drawn in the quadrant analysis of SWOT and interpreted in the SWOT matrix show the position and alternative strategies that can be run. The result showed that internal identified total score was 0.441 and external identified total score was 0.0897. The development strategy native chicken (ayam kampung) by aggressive growth strategy in quadrant I. Strategy that can be used is maintaining on going activities however its quantity and quality remains developed. There are five alternative strategies resulted to develop native chicken (ayam kampung) industry in Jember Regency and the priority strategy is to optimize the role of agribusiness subsystem.

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