Conceptualization of Agribusiness / Agro-Industry Potential Study in Kemuning Lor Village, Arjasa District, Jember Regency

Mahanani, Retno Sari and Wiyono, Luluk Cahyo and Hidayat, Taufik and Sugiartono, Endro and Pratiwi, Berlina Yudha (2021) Conceptualization of Agribusiness / Agro-Industry Potential Study in Kemuning Lor Village, Arjasa District, Jember Regency. In: Proceedings of the First International Conference on Social Science, Humanity, and Public Health (ICOSHIP 2020). Atlantis Press, pp. 165-169. ISBN 978-94-6239-312-7

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Abstract

This study specifically aims to analyze the characteristics of the economic potential of the community in Kemuning Lor Village, analyze the area classification based on the potential for agribusiness-based community economic development, and determine the priority commodities to be developed in the Village of Kemuning Lor. This research is a survey research type, and is a combination of exploratory, descriptive and explanatory research. The research location was determined deliberately in the village of Kemuning Lor, Arjasa District, Jember Regency, East Java. This research was conducted from April to December 2020. The sampling technique was carried out by purposive sampling, which is a method without opportunities or based on certain considerations. The analysis technique used in this research is Location Quotient (LQ) analysis. The results showed that the leading commodities that were prioritized to be developed in Kemuning Lor Village, Arjasa District, Jember Regency were corn (food plants), tobacco (plantation crops) and bananas (fruit plants). Community economic development based on agribusiness / agro-industry in Kemuning Village Lor Arjasa District, Jember Regency has contributed to triggering changes and / or improvements in technology, economy and village community institutions, as well as having a positive impact on increasing farmers’ income. The strategic priorities for agribusiness / agro-industrial development include developing access to capital, developing technology and agricultural business scale, developing marketing access, strengthening institutions, managing community-based agricultural resources, building infrastructure for supporting agricultural businesses, developing diversification of agricultural product processing.

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