Strategi Pengembangan Agribisnis Komoditas Padi Dalam Meningkatkan Ketahanan Pangan Kabupaten Jember

Aji, Ardito Atmaka and Satria, Arif and Hariono, Budi (2014) Strategi Pengembangan Agribisnis Komoditas Padi Dalam Meningkatkan Ketahanan Pangan Kabupaten Jember. Jurnal Manajemen & Agribisnis, 11 (1). pp. 60-67. ISSN 2407-2524

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Abstract

The purpose of this study were to: 1) analyze the strengths, weaknesses, opportunities and threats to develop paddy commodities in an effort to improve food security; 2) analyze alternative formulation of appropriate strategies for the development of paddy in an effort to improve food security; 3) determine the strategic priorities that should be selected for paddy development in an effort to improve food security; 4) provide policy recommendations for central/local government to improve food security. SWOT analysis was used to determine the alternative strategies that can be implemented by the government. QSPM analysis was used to determine the choice of strategy in developing paddy agribusiness priorities in Jember. Descriptive method was used to describe a case study at the Department of Agriculture Jember with 35 people as samples. Motivation of farmers was the main strength of the Jember government. The main weakness that should be corrected was the weak financial condition. The main opportunities were the increase in rice demand, while the main threat was the paddy pest attack. Alternative strategies that could be undertaken by the government include: 1) Intensification of rice farming, 2) Synergy between farmers, industries and government, 3) Strengthening the local food policies that favor the farmers, 4) Revitalization of facilities and infrastructure, 5) product differentiation. The strategy which became the top priority in this study was rice farming intensification strategy.

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