Analisis Deskriptif Bauran Pemasaran dan Citra Merk Beras Produksi Jember

Sugiartono, Endro and Dhamayanthi, Wenny and Mahanani, Retno Sari (2017) Analisis Deskriptif Bauran Pemasaran dan Citra Merk Beras Produksi Jember. Seminar Nasional Hasil Penelitian 2017. pp. 364-369. ISSN 978-602-14917-5-1

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Abstract

This research included in the kind of research the survey , and consisted of a combination of research explorative and konfirmatori who was to the district of jember , east java based on the consideration that jember included in kabupaten largest rice producer in east java .The purpose of this research it is analyzing and test the relationship in a number of indicators measuring hotchpotch variable marketing who is influential and contribute to the creation of rice production jember brand image , the method used to deliver maximum likelihood estimation ( mle ) to suggest that parameter for model .Technique of analysis that was used in this research was a factor analysis konfirmatori (confirmatory factor analysis; cfa) .The research results show that indicators the measurement of variable products considered the most good was a sense of , while the responded to less than good compared to others is the scent .The price of the measurement of variable indicators which is considered the best kind is of a discounted price , while the responded to less well is a list

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