Making a Promotional Video of Pancor Emas Batik Pakuniran Probolinggo

Hadiyanto, Nanang (2021) Making a Promotional Video of Pancor Emas Batik Pakuniran Probolinggo. Diploma thesis, Politeknik Negeri Jember.

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Abstract

This is report of the final Project entitled “Making a Promotional Video of Pancor Emas Batik Pakuniran Probolinggo”. It is located in Bucor Kulon village, Pakuniran District, Probolinggo Regency. The writer conducted a preliminary interview with the owner of Pancor Emas Batik. The owner admitted that there was a lack of promotional media that can provide more direct information to their customers when they participated in exhibitions and other marketing activities. The owner only used promotional booklet on Instagram at @Khairoh_pancoremas, Facebook at Khairun Nisak Ayoom, Youtube at Dwi Didan, and Whatsapp at (082330281624) to promote the products. Therefore, the owner needed an effective promotional video to promote the products of Pancor Emas Batik. The video would be to update the new motifs of Pancor Emas Batik product. So that, the writer decided to make a video as a promotional media for Pancor Emas Batik to provide complete information about Pancor Emas Batik and attract customers.

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